March 12-14, 2019 - Half Moon Bay, CA
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Thursday, March 14 • 11:48am - 11:54am
What’s Brand Got to do with it? Building a Positive Open Source Reputation - Suzanne Ambiel, VMware

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Reputation: it’s what’s in the room when you’re not. It’s qualitative and often based on emotion. When it comes to your personal reputation, the levers are pretty easy to identify and pull. But what about a company’s reputation? How do you groom, grow, and measure reputation? And with the vast open source community – where do you start? What strategies and tactics should you consider? If you’re in an Open Source Program office or contributing to your company’s open source community, join me for a lively discussion on what matters, what doesn’t, and why you should care. You’ll walk away with a new perspective and perhaps some new objectives for 2019.

avatar for Suzanne Ambiel

Suzanne Ambiel

Director Open Source Marketing and Strategy, VMware
An 11-year veteran at VMware, but a tech junkie going back much further than you might imagine, Suzanne now leads VMware's strategic messaging and marketing for open source. Suzanne leads VMware's presence at LF events, regional open source conferences and is "editor in chief" of... Read More →

Thursday March 14, 2019 11:48am - 11:54am PDT