March 12-14, 2019 - Half Moon Bay, CA
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Thursday, March 14 • 9:00am - 9:30am
Open Source Super Power: Accelerating Success Through Strategic Prioritization Techniques - Lauren Britton & Suzanne Ambiel, VMware

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Do you know what your project is going to be when it grows up? Each open source project is unique and can range from a simple script to a flagship type of project that drives a whole industry such as Kubernetes. In our talk we will give you the guidelines we have cultivated and implemented to help your company and project leads determine what type of backing your project needs.

It is important to have a framework in place to help make informed decisions on IP, marketing, branding, management, legal, and resourcing. Without this you are liable to make incorrect decisions. Not everything will be a big thing and that’s OK. You can make sure your expectations are inline with your designs for the project and what the community is going to glom to. Our tiering system we designed and implemented minimizes misdirection, missed expectations, and ensure the right resources are invested.

avatar for Suzanne Ambiel

Suzanne Ambiel

Director, Open Source Marketing, VMware
An 8-year veteran at VMware, but a tech junkie going back much further than you might imagine, Suzanne now leads VMware's strategic messaging and marketing for open source. Suzanne leads VMware's presence at LF events, regional open source conferences and is "editor in chief" of VMware's... Read More →
avatar for Lauren Britton

Lauren Britton

Sr. Program Manager, VMware, Inc.
Lauren Weintraub Britton, PhD. is a Sr. Program Manager in the Open Source Program Office (OSPO) in VMware's Office of the CTO. She's been at VMware since 2014 and joined OSPO in January 2017. Lauren is the program manager for all outbound open source contributions. She is also the... Read More →

Thursday March 14, 2019 9:00am - 9:30am